Hielo – Ice Cool Design.
brand aim
Give a product an identity on which to build a brand.
brand project
A new business was introducing an innovative wine cooler to the market. They had already settled on a name, but needed a ‘look’ to help establish the product as a quality item for key trade suppliers as well as consumers. A copper and slate colour palette, teamed with the Art Deco inspired icon set the tone – a nod to the heyday of luxury cruise liner travel (a key market for the business).
brand outcome
Launched during the pandemic, it’s been a slow build for this fledgling business but they are now gaining traction with orders from luxury cruise liners.
Projects
Brand identity
Digital marketing
Display graphics
Packaging
Photography
Website
“The website communicates the style of the brand and concept nicely. Signed up my first distributor yesterday.”
