Lets talk about branding...
From brand definition through to the creative execution, we work with clients to bring brand-led solutions to their business challenges.
Branding extends way beyond your logo; it entails the creation of a unique identity for your business that is built upon a compelling narrative.
A story that differentiates you from
your competitors, and cultivates
a strong emotional connection with your audience.
Through research, innovative thinking, and in-depth understanding of the market, we help build a brand that will position your business for the future.
Each client comes to us at a different point in their journey, with their own distinct challenges. Wherever you are, we’ll be there to meet you.
To build a successful brand
we use our 3Cs.
01 Clarify
.
Our initial focus is directed towards your identity, motivations, and self-perception, as well as how these elements are perceived by the external world. If these do not align, this is where the work begins.
We begin with clarifying:
– Your audience
– The marketplace and your position
– Your competitors
– Differentiation
– Brand personality
– Current and predicted trends
02 Create
.
The creation of the brand identity will always answer to the values established in clarifying the brand story – it’s never about creating something that just looks nice!
We’ll explore up to 3 different concepts. Each aligns with your brand values, but provide a different solution. These are presented as logo identities with a rationalised summary to back up our creative thinking. For many, this is the most exciting part because it’s the first time they see what their business will look like.
Once the chosen concept is finalised, the brand is rolled out across every marketing asset, providing your business with a memorable identity to impact the world.
Assets include, but are not limited to:
– Website
– Banners for Social Media
– Email marketing templates
– Brochures and/or Sales documents
– Corporate Stationery
03 Communicate
.
Enhancing your visibility through dIgital media campaigns will breathe life into your brand and continually putting your business at the fore-front of customers’ minds.
Our digital marketing associates develop and implement strategic plans to get you the results you want – continually overseen by us, of course, to ensure your brand is a fundamental part of every digital campaign.
And the best news is that the digital revolution has made communicating so much more accessible and affordable – no budget is too small where we can’t begin to build meaningful connections with your target audience.
We help you to reach your customers through:
– Search Engine Optimisation
– Social Media Marketing
– Email Marketing Campains
– Online Advertising
– Content Creation
Is your business ready to become a recognisable brand?
Think! director Dora talks through The basics of branding.
