GOOCH & HOUSEGO
brand aim
To rebrand, ready for expansion and acquisitions as the business transitioned to a PLC.
brand project
Gooch & Housego is a specialist in the manufacture of optics, opto-electronic and photonics assemblies. Their products are used in a wide range of industries including aerospace and defence, telecoms and life sciences. From a small factory, located in rural Somerset, the company has expanded through strategic acquisitions to become a world leader in photonics technology.
brand outcome
A new brand logo and associated brand guidelines set out the vision for a cleaner, modern enterprise which reflected it’s expansion plans and helped to bring a coherent look to a range of niche businesses that formed the new group of companies.
Projects
Annual report
Brand identity
Newsletter
Sales literature
Website
Think! supported us during a major growth phase which transformed our business into an international brand.
