RCF Bolt & Nut Co.
Brand Aim
To reposition a traditional black-country manufacturer as an agile 21st century supplier.
Brand Story
The company had been trading as RCF since the 70s with little change in the past 40-50 years. A management buy-out ushered in a new era, with a vision to build on their British heritage whilst investing for the future. The new management team quickly identified the need to modernise the visual branding and build a new website to showcase the company’s experience and expertise.
Brand Outcome
The rebrand has re-affirmed the company’s position as a trusted supplier, helping to bring in new enquiries and regain market share.
Projects
Brand identity
Website
Vehicle livery
“Think! took a dated brand and gave us the tools to grow into a modern business.”
Director, RCF Bolt & Nut
Other brand projects
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RCF Bolt & Nut Co.
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Gooch & Housego
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