To rebrand and reposition the business as a Tier 1 supplier; creating a more professional persona to compete with similar (larger) businesses.
Quantum is a family-owned and managed business with a great name as a contract supplier to larger businesses. The owners saw an opportunity to grow market share with their own product innovations and to sell direct to the end customer, but they needed to look more credible to compete at that level.
Overhauling the brand collateral as part of a new identity gave the company more focus and the vision that it could achieve it’s goals and become a preferred supplier.
“Profits grew by over 300% in the 5 years following the introduction of the new brand image.”
Owner, Quantum Cryogenics
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