To reposition the brand as a global player by rationalising the existing brand equity and establishing a firm base to build on.
We were initially approached to help launch a new product into the international market, but it soon became clear that a review of the brand and product naming was required before adding to the confusion with a new product.
A brand audit helped to establish a hierarchy for the holding company (Probiotics International) and it’s main brand (Protexin) as well as establishing clear product sub-brands which allowed for new products to be introduced without diluting the overall brand.
The rebrand (including new packaging and literature) resulted in a 9x increase in company turnover in just 6 years – establishing the brand as a worldwide name, and leading to its acquistion by a US-based company.
“The new rebrand helped our business grow from £1m to £9m turnover in just 6 years.”
Managing Director, Probiotics International Ltd
Other brand projects