Apec website

Protexin

Brand Aim

To reposition the brand as a global player by rationalising the existing brand equity and establishing a firm base to build on.

Brand Story

We were initially approached to help launch a new product into the international market, but it soon became clear that a review of the brand and product naming was required before adding to the confusion with a new product.

A brand audit helped to establish a hierarchy for the holding company (Probiotics International) and it’s main brand (Protexin) as well as establishing clear product sub-brands which allowed for new products to be introduced without diluting the overall brand.

Brand Outcome

The rebrand (including new packaging and literature) resulted in a 9x increase in company turnover in just 6 years – establishing the brand as a worldwide name, and leading to its acquistion by a US-based company.

Projects

Brand identity

Packaging

Website

Sales literature

Trade advertising

Exhibitions

Protexin website
Protexin website
Protexin website
Protexin Pro-Balance brochure
Protexin Animal Health leaflets
Protexin Animal Health leaflets
Protexin Pro-Flora packaging
Protexin Bio Anti-Algue

“The new rebrand helped our business grow from £1m to £9m turnover in just 6 years.”

Managing Director, Probiotics International Ltd

Other brand projects

Think! Associates Limited
+44 (0)1823 423212
studio@thinkassociates.co.uk

Think! Associates Limited
+44 (0)1823 423212
studio@thinkassociates.co.uk

© Think! Design Associates Ltd

Website designed by us, naturally!

© Think! Design Associates Ltd

Website designed by us, naturally!