Apec website

Probiotics International Ltd

Brand Aim

To reposition the brand as a global player by rationalising the existing brand equity and establishing a firm base to build on.

Brand Story

We were initially approached to help  launch a new product into the international market, but it soon became clear that a review of the brand and product naming was required before adding to the confusion with a new product.

A brand audit help to establish a hierarchy for the holding company (Probiotics International) and it’s main brand (Protexin) as well as establishing clear product sub-brands which allowed for new products to be introduced without diluting the overall brand.

Brand Outcome

The rebrand (including new packaging and literature) resulted in a 10-fold increase in company turnover in just 6 years – establishing the brand as a worldwide name and leading to its acquistion by a US-based company.


Brand identity



Sales literature

Trade advertising


Protexin Pro-Kolin brochure design
Protexin Cystophan brochure design
Protexin Cystophan brochure design
Protexin Pro-Enzorb brochure
Pro-Kolin leaflet
Protexin Pro-Enzorb packaging design
Protexin website
Protexin Pro-Balance brochure
Apec Brake Cleaner can design
Protexin Lifestart packaging design
Protexin Animal Health leaflets
Protexin Pro-Flora packaging
Protexin Bio Anti-Algue

“The new rebrand helped our business grow from £1m to £9m turnover in just 6 years.”

Managing Director, Probiotics International Ltd

Other case studies

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Original Ham

Gooch & Housego

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Quantum Cryogenics

Building a brand to compete with the big boys.

Think! Associates Limited
Victoria House, Victoria Street, Taunton TA1 3FZ
+44 (0)1823 423212

© Think! Design Associates Ltd

Website designed by us, naturally!

© Think! Design Associates Ltd

Website designed by us, naturally!