The formation of a super partnership of GP practices in the south west was a great opportunity for us to work with the group and build an identity from the ground up. They had already settled on a name – Pier Health Group – but needed help with designing and implementing a brand across a variety of communications. The new brand had to work for a range of stakeholders and also work in a commercial space outside of their general GP practice audience.

The project has included the brand design and setting of a ‘tone of voice’ for all visual and written communications, the filming of a video to accompany a recruitment drive which included a brochure, website and exhibition materials, as well as sourcing and branding appropriate promotional giveaways.

The resulting work is both fresh and dynamic, setting the vision for the Group and establishing them as a forward-thinking organisation.