To reposition a wholesaler in the retail space with a new brand name and packaging.
The company was already operating as a wholesale producer, supplying ham to foodservice companies, but wanted to diversify and take its product directly to the consumer. We developed a new brand persona which fused a traditional-sounding name with contemporary styling for the modern consumer.
The new range went on to win Taste of the West awards and attracted interest from buyers in leading supermarkets.
“Think! created a new brand persona for us. With the new look came new business opportunities.”
Director, The Original Ham Company
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