Original Ham packaging

Original Ham

Brand Aim

To reposition a wholesaler in the retail space with a new brand name and packaging.

Brand Story

The company was already operating as a wholesale producer, supplying ham to foodservice companies, but wanted to diversify and take its product directly to the consumer. We developed a new brand persona which fused a traditional-sounding name with contemporary styling for the modern consumer.

Brand Outcome

The new range went on to win Taste of the West awards and attracted interest from buyers in leading supermarkets.


Brand identity



Vehicle livery

POS material


Original Ham website
Original Ham labels
Original Ham poster
Original Ham Foil Packaging design
Original Ham food photography
Original Ham van livery

 “Think! created a new brand persona for us. With the new look came new business opportunities.”

Director, The Original Ham Company

Other case studies

Original Ham

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Transitioning from a UK Limited Company to a global PLC.

Apec Braking

Building an identifiable brand and increasing market share.

Original Ham


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Quantum Cryogenics

Building a brand to compete with the big boys.

Think! Associates Limited
Victoria House, Victoria Street, Taunton TA1 3FZ
+44 (0)1823 423212

© Think! Design Associates Ltd

Website designed by us, naturally!

© Think! Design Associates Ltd

Website designed by us, naturally!