Gooch & Housego
Brand Aim
To rebrand, ready for expansion and acquisitions as the business transitions to a PLC.
Brand Story
Gooch & Housego is a specialist in the manufacture of optics, opto-electronic and photonics assemblies. Their products are used in a wide range of industries including aerospace and defence, telecoms and life sciences. From a small factory, located in rural Somerset, the company has expanded through strategic acquisitions to become a world leader in photonics technology.
Brand Outcome
A new brand logo and associated brand guidelines set out the vision for a cleaner, modern enterprise which reflected it’s expansion plans and helped to bring a coherent look to a range of niche businesses that formed the new group of companies.
Projects
Brand identity
Packaging
Website
Sales literature
Newsletter
Annual report
“Think! supported us during a major growth phase which transformed our business into an international brand.”
CEO, Gooch & Housego plc
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