Think! were commissioned to come up with a new braking brand. It had to have an inexpensive look but retain quality. Firstly we came up with the name – Brakefit – making sure this could be trademarked and that web domains could be obtained, before rolling out the brand design across packaging and marketing collateral.

An initial introduction of a small range of commonly fitted brake pads and discs was successful and has since seen significant expansion, along with the introduction of other braking components, helping to establish the brand in the UK automotive aftermarket.