Apec website
Apec Braking Ltd

Brand Aim

To increase market share by creating a highly identifiable brand and to maximise exposure of the brand in marketplace.

Brand Story

Our work began with the three original owners, when they were a £2m company, positioning the brand ready for their exit strategy.

We continued to work with the company’s new PLC owners to build the brand into a leading supplier – working on multiple marketing and advertising campaigns, training programmes, product launches, new product naming, websites, social media, exhibitions, brochures – the list goes on.

Brand Outcome

Apec grew from £2m to over £40m, and is now a dominant brand in the UK aftermarket.


Brand identity



Sales literature

Digital marketing

Apec trade ads
Apec brand collateral
Apec brochure
Apec Techmate Van
Apec Brake Cleaner can design
Apec Business Cards design
Apec Techmate manuals
Apec Techmate manuals
technical illustration
technical illustration
Apec packaging

“Think! are always on hand to keep our visual brand and brand messaging on track. They continue to support us with new campaigns and product introductions.”

Managing Director, Apec Braking Ltd

Other case studies

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Quantum Cryogenics

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Think! Associates Limited
Victoria House, Victoria Street, Taunton TA1 3FZ
+44 (0)1823 423212

© Think! Design Associates Ltd

Website designed by us, naturally!

© Think! Design Associates Ltd

Website designed by us, naturally!