Apec Braking Ltd
Brand Aim
To increase market share by creating a highly identifiable brand and to maximise exposure of the brand in marketplace.
Brand Story
Our work began with the three original owners, when they were a £2m company, positioning the brand ready for their exit strategy.
We continued to work with the company’s new PLC owners to build the brand into a leading supplier – working on multiple marketing and advertising campaigns, training programmes, product launches, new product naming, websites, social media, exhibitions, brochures – the list goes on.
Brand Outcome
Apec grew from £2m to over £40m, and is now a dominant brand in the UK aftermarket.
Projects
Brand identity
Packaging
Website
Sales literature
Digital marketing
“Think! are always on hand to keep our visual brand and brand messaging on track.
They continue to support us with new campaigns and product introductions.”
Managing Director, Apec Braking Ltd
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