Brand thoughts.
Storytelling – the foundation of your brand
Creating a strong and consistent brand is key to any successful business. It’s essential to have consistency in all your marketing materials, from logos...
Is brand inconsistency damaging your business?
Are you aware of the importance of brand consistency for your business? As a business, your...
Humanity is the new premium
Over this festive period, I’ve been contemplating what my response will be to a premium brand...
How do you measure brand ROI?
Wally Olins once said: “There’s only one true way to gauge the value of a brand, and that is to...
How do you know when it’s time to refresh your brand identity?
When it comes to branding the key word is consistency! Keeping your brand consistent is vital...
Brand it – so you can market it with meaning
Are you a business who is actively marketing but not seeing the results you thought you would?...
Our brand journey – a personal account
2019, for me, signalled a year when I wondered – after 18 years in business – where on earth we...
How psychology can help your brand stand out from the crowd
Have you been wondering about how you can make your business stand out and grow? You’re not...
The Power of the Rule of Three in Branding
Words or phrases in groups of three are ideal ways to communicate an idea - whether it’s a...
Building a brand that people fall in love with
As a business owner, do you wonder how you can make consumers fall in love with your products...
I know I have a great product so why am I not seeing business growth?
Manufacturing and product-based companies are worth almost two hundred billion pounds to the UK...
Brand consultants – what are they and what can they do for you?
Your brand is everything your company stands for – so wouldn’t you want to trust the right...