A Brand Review – do you need one?
A brand isn’t just a logo – it’s the entire identity of your business. That’s why it’s vital to know if your brand truly captures what you are; whether what you’re saying about yourself lines up with what your customers are saying about you. More importantly, can your target market easily recognise your brand, and identify with its values?
It’s worth analysing whether you know how your brand will grow: are there some strategic adjustments that would communicate your message more clearly?
Perhaps, overall, it’s time for a rebrand? Whether you decide to make minor adjustments to your marketing strategy or completely overhaul your brand, a Brand Review will help you gain a thorough understanding of your business strengths and challenges, leaving you with a clear idea of where to go next.
What is a Brand Review?
A Brand Review is an exploratory study that aims to understand your current brand’s effectiveness, evaluating your brand and combining a range of objective observations, factual data and marketing analysis to see how your brand aligns to its stated goals. It applies this data to the wider landscape, checking how the performance positions your business within the market.
A Brand Review will determine where you need to invest in your brand, and how much to invest. The goal is to save your company valuable time and unnecessary spending in the long term by making the changes you should make clear, right now.
What a Brand Review evaluates
- Internal branding Your brand values, mission and company culture.
- External branding Your business logo, printed collateral, website, digital marketing, PR, social media presence, email marketing and content marketing.
- Customer journey Your sales process, product lines or services, customer support and customer service.
Defining a direction for changeChange can be hard for any business owner, but sometimes the world shifts and forces a company to evolve with it. With a Brand Review, creative minds with decades of industry insight and design nouse can analyse your current brand offer and define not just where it sits right now, but where it could sit in the future – saving you time, money and effort in the long run.
What’s the biggest challenge your business has faced in the last 12 months?
- A change in business direction
- A shift in customer habits
- A change in physical or online sales
- A lack of identified growth opportunities
- A loss of revenue