Bill and Charlotte Reynolds were already running a successful organic farm suppling quality organic meats to wholesalers when they approached us to design the packaging for a set of organic meat-based ready meals they planned to introduce; and the Swaddles Organic brand was born.

The range of classic chicken, beef and lamb dishes took the market by storm – even being sold in the food halls of Harrods and Harvey Nichols – and was quickly followed by a vegetarian range, with softer, more muted colours, and then a range for children which showcased children enjoying the food.

We worked on all the packaging – from concept to production – as well as supporting display and POS graphics, trade advertising, and buyers’ packs showing range extensions.

So successful was the launch that within 3 years Bill and Charlotte had sold the business and retired.