New marketing initiative for Apec Braking 14.02.11

For the past year, Think! Design have been working on a new promotional scheme for Apec aimed directly at fitters and garages. The work included a wall sign (in traditional tin plate) and internal posters and POS information which is personalised to each garage in the scheme. The new scheme has gone down well with both the garages that have been selected and with the factors that are being supported by the campaign.

This is only the first part of the campaign. Later this year will see the launch of a new direct marketing campaign targetting a specific sector of the motoring aftermarket which coincides with the launch of a new parts catalogue and an updated website to follow.

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