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Williams and Cleal
Folder and Inserts for an Artisan Furniture Maker
Williams and Cleal make bespoke furniture for large companies and wealthy individuals. There work is characterised by smooth lines, decorative veneers and joint details.
This folder and inserts captured the same aesthetics in the quality of the print, with laminates and varnishes adding to the tactile quality of the production. The inserts have an understated simplicity to emphasise the individual pieces.
The format allowed for regular updates and for the contents to be tailored to a specific audience.
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